Share the Spotlight
To help fund women’s sports.
How It
Works
How It
Works
How It Works
Follow
@crackerjackofficial_
on Instagram
Share
our Spotlight Squad posts to your Instagram Stories and tag @crackerjackofficial_
and use the hashtags #entry #CrackerJill
You Could Win
a $10,000 donation made in your name to an eligible charity* as well as a $500 cash prize
Noelle Lambert, Para Track & Field (<a href="https://www.instagram.com/noellelambert" rel="noopener noreferrer" target="_blank">@noellelambert<i class="srt"> (opens a new window)</i></a>): After graduating cum laude from the University of Massachusetts Lowell, Noelle tried her hand at the para track and field 100-meter sprint, where she quickly set a new women’s record. In addition to para sprinting, Noelle has snowboarded professionally and will soon compete in the long jump as well. Her teammates and coaches never once let her believe that her injury should stop her—she credits her community as the reason she was able to keep competing at a professional level. Noelle believes that her accident is the best thing that has ever happened to her as she can now help others by sharing her experience. She is determined to spread the message of hope, determination and perseverance through The Born to Run Foundation, which she founded to help provide specialized prosthetics to young amputees.
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Don't forget to tag @crackerjackofficial_
and use the hashtags #entry #CrackerJill
Cracker Jack® is continuing its Cracker Jill® partnership with the Women’s Sports Foundation® (WSF) through a $200,000 donation to support WSF’s mission to help girls and women play, compete, and lead – in sports and beyond – without barriers. Now in its third year, this partnership has invested a total of $600,000 to help expand access and opportunities for more than 29,000 girls and women in sports. Learn More about Cracker Jill's partnership with the Women's Sports Foundation (opens a new window)
PRODUCT ENLARGED TO SHOW TEXTURE
The OfficialThe OfficialCracker Jill® TimelineCracker Jill® Timeline
The Official Cracker Jill® Timeline
From a great idea to a delicious product on a mission
2021
Cracker Jack® works with Monica Ahanonu to create the first-ever Cracker Jill® packaging.
2022
Cracker Jack begins yearly partnership with the Women’s Sports Foundation®, a non-profit dedicated to ensuring sport access and opportunity for girls and women, and donated $200k every year since.
Normani reimagines “Take Me Out to the Ball Game” to celebrate the achievements of girls in sports.
2023
NASCAR driver Natalie Decker debuts her new Cracker Jill AND Cracker Jack paint scheme at the Charlotte Motor Speedway.
2024
Cracker Jill debuts the Spotlight Squad.
Cracker Jill features their I am Cracker Jill contest winner, Lindsey Z., on packaging nationwide.
See theNew Line Up!New Line Up!
See the New Line Up!New Line Up!
See the New Line Up!
Representing girls and women on one of our most iconic snacks!